About

The Arts Management Club (AMC) helps companies and arts organizations to better relate to their existing audience and reach out to strategic new ones.

Our goal is to have you provide proper content and offers to your public, while using an Agile methodology.

What does Agile mean?

The Agile methodology for project management and strategic planning is an iterative approach to delivering a project throughout its life cycle.

We aim to help you improve and correct your strategies step by step, learning from hits and fails.

We support you throughout the process.

Understand your audience

  • We analyze your brand positioning, values and persona,
  • You provide us with your customer data (ideally anonymized or we’ll make it so),
  • We survey your audiences so they express their needs and expectations,
  • We conduct an audit of your strategies based on a detailed analysis and provide you with solutions along with realistic ROI.

We support you on a monthly basis to implement this improved strategy until you wish to put an end to our services.

Reach out to a new public

  • We analyze your brand positioning, values and persona,
  • We have deep conversations on your organization’s challenges and the reasons behind your need to reach out to new audiences,
  • We analyze the best practices in market for your business in terms of ROI, competition and reach,
  • We survey these audiences to make sure that they are beneficial to your organization and that you can answer their needs and interests,
  • We provide you with a business plan, marketing strategy, details on your audiences, their needs and realistic ROI.

We support you on a monthly basis to implement this new strategy until you wish to put an end to our services.

In cases in which you would have to reach out to several segments of audiences or need to optimize revenues or processes, we would recommend to start one step at a time.

Our consultants

Aude Mathey
Senior Consultant

With over 15 years of experience in marketing, business development and audience reach, Aude has worked and advised organizations such as Cirque du Soleil, Getty Images, Culture Days and Museomix.

Upon realizing that agencies were not providing long term support to their clients willing to diversify their audiences, Aude has decided to create AMC.

Let’s chat